Design Exceptional Educational Programs

Are you struggling to create compelling training materials for your tourism destination marketing team? Do you want to enhance your instructional design skills to better engage your audience and meet organizational goals? This course is your opportunity to master the art of instructional design, tailored specifically for tourism professionals. Imagine the impact you could have by delivering more effective, engaging, and impactful educational content—don't miss out on this chance to elevate your skills and drive your organization forward. Enroll now and transform your approach to training and development in the tourism industry!


Course Objectives

By the end of this course, participants will have a solid understanding of instructional design principles and how to apply them within the context of tourism destination marketing. They will be equipped with the skills to create engaging and effective educational content tailored to their audience's needs.

  • Understand the fundamentals of instructional design and its application in tourism destination marketing.

  • Identify the needs of learners within tourism context..

  • Develop clear and measurable learning objectives.

  • Design engaging and effective educational materials.

  • Evaluate and improve instructional materials based on feedback and assessment.

Course curriculum

    1. Student Walkthrough

    2. Welcome & Course Objectives

      FREE PREVIEW

    3. Welcome Survey

    4. Introduce Yourself

    5. Assessment and Certification

      FREE PREVIEW

    1. Definition and Importance

      FREE PREVIEW

    2. Key Concepts and Terminology in Instructional Design

    3. TEA - Criteria For Great Education Programs

    4. Overview of Instructional Design Models

    5. Understanding Your Audience

    6. Identifying Target Audiences in Tourism Promotion

    7. Assessing Learner Needs and Preferences

    8. How to Conduct a Needs Analysis

    9. Share Your Experiences

    10. Key Concepts and Terminology

    11. Working With Learner Personas

    12. Creating Learner Personas

    13. Example: Learner Personas

    14. Additional Resources

    1. Importance of Clear Learning Objectives

    2. SMART Objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

    3. SMART Goals Worksheet

    4. Aligning Objectives With Organizational Goals

    5. Meet Maria - A Destination Marketer

    6. Maria's Goals and Objectives

    7. Structuring Content For Maximum Impact

    8. Storytelling for Engaging Training

    9. Tips For Using Storytelling in Tourism Learning

    10. Incorporating Multimedia Elements

    11. Maria's Content Strategy

    12. Resources

    1. How Do You Learn Best?

    2. Interactive vs. Passive Learning

    3. Select The Best Instructional Method

    4. Incorporating Activities and Assessments

    5. Technology and Tools for Instructional Design

    6. Examples of Effective Digital Learning Materials

    7. Activities

    1. Planning and Delivering Training Sessions

    2. INFOGRAPHIC - The Reality of Adult Learning

      FREE PREVIEW

    3. Common Challenges and Barriers for Adult Learners

    4. What Challenge(s) Do Your Learners Face

    5. Methods For Evaluating Effectiveness

    6. Evaluating and Improving Tourism Training Programs

    7. Introduction to Final Project

    8. Final Project

    9. Upload Your Final Project

    10. Schedule Your Presentation

    1. Five Essential Courses for Destination Marketing Organizations

      FREE PREVIEW

    2. Closing Survey

    3. Course Wrap Up

    4. Display Your Certificate

    5. Additional Reading

About this course

  • $79.95
  • 53 lessons
  • 0.5 hours of video content

Instructor(s)

Stephen Ekstrom

CEO Founder at Learn Tourism

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism - the nonprofit academy. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Sheena Works

Chief Learning Officer

Chief Learning Officer and member of the Association for Talent Development, Sheena has a deep desire to create a network of schools that would provide training to underprivileged women — something that would inspire, educate and equip them to create the career (and life) of their dreams. Deeply committed to this long-term vision, Sheena quit her high profile corporate job to expand her impact beyond one company. As Sheena puts it, “I’ve always been an educator and my passion is helping others monetize their own expertise and give back in a bigger way. In so doing, I believe I am creating a ripple effect, one that will empower and enable.”

Discover your potential, starting today

Enroll today