What's included

This program includes a number of resources to help you enhance your learning as a leader within the tourism industry.

  • Guest lecturers and live lessons with recognized industry leaders

  • Dozens of interviews with tourism and destination leaders

  • A number of text, audio and downloadable resources to help you continue learning

Instructors

This course includes live lectures with experienced leaders in education, business, sports, and tourism promotion.

Jocelyn Johnson, MBA

Chief Marketing Officer, Girl Scouts of the USA

Jocelyn Johnson joined Girl Scouts of the USA (GSUSA) in 2021 as chief marketing officer (CMO). As CMO, Jocelyn is crucial in telling a straightforward narrative to internal and external stakeholders and growing membership, revenue, and engagement. A proud Girl Scout alum, Jocelyn grew up in Maryland, where she was a member of the Girl Scout Troop 1411. She later attended Howard University and completed her bachelor’s degree in microcomputer systems at Potomac College. She recently completed an MBA at Jack Welch Management Institute. Before joining GSUSA, Jocelyn worked in multiple roles with increasing responsibilities at General Electric (GE), where she eventually led marketing and communications efforts for GE Information Services, a global e-commerce industry pioneer. Her focus on data-centric marketing strategies led to branding, improving communications, managing customer relationship management, data warehousing data, and building sales programs that grew business-to-business, business-to-consumer, and business-to-business-to-consumer revenue from $50 million to $20 billion. Jocelyn has served on the boards of My Sister’s Place, Lincoln Foundation, and Brooklawn Child & Family Services, and as Board Chair for the Milwaukee Urban League. She currently serves on the Board of Directors for Bethany Christian Services. Jocelyn has an adult child, Shadya, and lives with her partner, Kevin, in Louisville, Kentucky. Fun Facts: Jocelyn won a Mercedes Benz in a raffle for a nonprofit when she lived in Connecticut and she loves to ride her motorcycle on weekends in Louisville.

Brett Jewkes

EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & Entertainment

The Arthur M. Blank Family of Businesses organization includes: the NFL's Atlanta Falcons, MLS's Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch and West Creek Ranch. The organization also includes The Arthur M. Blank Family Foundation. Currently oversee a team of communications, marketing, digital/social media and community relations professionals across the family of businesses. As a member of the organization's executive leadership team, I work closely with founder/chairman Arthur M. Blank and CEO Stephen Cannon, as well as the senior leadership of each business, on strategy and execution of initiatives designed to build and protect each entity's brand and reputation.

Roger VanDerSnick

Chief Sales and Marketing Officer at Indianapolis Colts

Sports Executive with a proven track record of building organizations and delivering business objectives. Possesses an extremely unique mix of skills in sports. - Chief Sales and Marketing Officer for NFL Team (Indianapolis Colts) - Senior Leadership Position with largest global sports marketing agency (IMG) - Chief Operating Officer at Venue Operator/Promoter (International Speedway Corporation) - Officer at Sports Property (NASCAR) w/strategic experience in media rights, sponsorship, licensing - Classically trained consumer marketer from Procter & Gamble - Academic discipline in Mechanical Engineering

John Percy

President and CEO of Destination Niagara USA

Peter Pantuso

CEO at American Bus Association

Butch Spyridon

CEO at Nashville Convention & Visitors Corp

Course curriculum

    1. How to access your resources

    2. Join the Conversation

    1. Guest Lecturer: Butch Spyridon

    2. Post Lecture Survey - Butch Spyridon

    3. Building Community with Peter Pantuso, CEO American Bus Association

    4. Post Lecture Survey - Peter Pantuso

    5. Lifelong Learning With Jocelyn Johnson, MBA - Chief Marketing Officer at Girl Scouts of the USA

    6. Post Lecture Survey - Jocelyn Johnson

    7. Guest Lecturer: John Percy

    8. Post Lecture Survey - John Percy

    9. Premium Experiences with Roger VanDerSnick, Indianapolis Colts' Chief Sales and Marketing Officer

    10. Post Lecture Survey - Roger VanDerSnick

    11. About Values-Based Leadership With Brett Jewkes

    12. Values-Based Leadership with Brett Jewkes, EVP, Chief Brand and Communications Officer at Blank Family of Businesses / AMB Sports & Entertainment

    13. Post Lecture Survey - Brett Jewkes

    14. Panel Discussion: Power of Women In Leadership

    1. Adam Burke, CEO Los Angeles Tourism

    2. Rickey Thigpen, CEO Visit Jackson

    3. Richard Peterson, US Cultural Heritage Marketing Council

    4. Frances Manzitto on Building Tourism Experiences

    1. Don Welsh, Destinations International

    2. Chris Thompson, Brand USA

    3. Al Hutchinson, Visit Baltimore & Destinations International Chair

    4. Martha Sheridan, Meet Boston

    5. Patrick Kaler, Visit Buffalo Niagara

    6. Milton Segarra, Discover the Palm Beaches

    7. Sonya Bradley, Visit Sacramento

    8. Bennish Brown, Destination Augusta

    9. Ryan George, Simpleview

    10. Chadi Soliman, Staybridge Suites Baltimore - Inner Harbor

    11. Beth Gendler, Gulf Shores & Orange Beach Tourism

    12. Monica Smith, Southeast Tourism Society

    13. Kristina Wilson, KEW Legal

    14. Amir Eylon, Longwoods International

    15. Melyssa Reeves, Visit Vacaville

    16. Joseph St Germain, Downs & St Germain Research

    1. Traits, Skills and Styles of Leadership

    2. Dharmesh Shah’s Lessons on Leadership

    3. Leadership Lessons of the Navy Seals

    1. Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]

    2. Five common leadership styles, and how to find your own

    3. Podcasts & Ongoing Learning

    4. Recommended Networking Groups

About this course

  • Free
  • 43 lessons
  • 3.5 hours of video content