Course curriculum

    1. Welcome to Measuring What Matters

    2. Where You're Starting

    3. The Board Meeting

    4. Outputs, Outcomes, and Impact

    5. Checkpoint: Sort It Out

    1. Start With Your Goals

    2. The Measures Menu

    3. Your Measures Shortlist

    4. Checkpoint: Choosing Well

    1. Where the Numbers Live

    2. How to Read a Chart Without Getting Fooled

    3. Checkpoint: Read It Right

    1. One Chart, One Sentence, One Ask

    2. Before and After: A Board Report Makeover

    3. Practice: Write Your Data Story

    4. Checkpoint: Story Scenarios

    1. Where You Are Now

    2. Your One-Page Scorecard

    3. Keep Measuring What Matters

About this course

  • $49.95
  • 19 lessons
  • 0 hours of video content

Instructor(s)

Stephen Ekstrom

CEO Founder at Learn Tourism

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism - the nonprofit academy. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

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