Who This Course Is For

This course is prepared for the beginners to help them understand the basics of tourism. The ones who are keen on taking up career in Hospitality and Tourism, this tutorial is resourceful. For all other enthusiastic readers, this course is a good learning material.

Prerequisites

We assume the reader has a basic knowledge of hotel and tourism businesses. Creativity, passion for service provision and travelling, and good communication skills are a plus.

Course curriculum

    1. Tourism 101 - Management

    1. What Is Tourism? A Definition Of Tourism

    2. LESSON 1: INTRODUCTION TO TOURISM

    3. Lesson One: Checkpoint

    4. LESSON 2: TYPES OF TOURISM

    5. Lesson Two: Checkpoint

    6. LESSON 3: TOURISM TERMINOLOGIES

    7. Lesson Three: Checkpoint

    8. LESSON 4: FACTOR AFFECTING TOURISM

    9. Lesson Four: Checkpoint

    10. LESSON 5: DEMAND OF TOURISM

    11. Lesson Five: Checkpoint

    12. LESSON 6: MOTIVATION FACTORS OF A TOURIST

    13. Lesson Six: Checkpoint

    14. LESSON 7: MASLOW’S PYRAMID OF MOTIVATION

    15. Lesson Seven: Checkpoint

    16. LESSON 8: CONSUMER BEHAVIOUR IN TOURISM

    17. Lesson Eight: Checkpoint

    18. LESSON 9: PLOG’S MODEL OF TOURIST BEHAVIOUR

    19. Lesson Nine: Checkpoint

    1. LESSON 10: DESTINATION AWARENESS

    2. Lesson Ten: Checkpoint

    3. LESSON 11: MILIEUS OF TOURISM

    4. Lesson Eleven: Checkpoint

    5. LESSON 12: DESTINATION MANAGEMENT

    6. Lesson 12: Checkpoint

    7. LESSON 13: TOOLS TO HELP MANAGE DESTINATIONS MORE SUSTAINABLY

    8. Lesson 13: Checkpoint

    1. LESSON 14: THE TOURISM SUPPLY

    2. Lesson 14: Checkpoint

    3. LESSON 15: TOURISM FUNCTIONAL MANAGEMENT

    4. Lesson 15: Checkpoint

    5. LESSON 16: DEPARTMENTS OF TOURISM BUSINESS

    6. Lesson 17: Checkpoint

    7. LESSON 17: TOURISM – MARKET SEGMENTATION

    8. LESSON 18: TOURISM – MARKETING MIX

    9. LESSON 19: TOURISM – PRODUCTS AND SERVICES

    10. Lesson 19: Checkpoint

    11. LESSON 20: DEVELOPING A TOURISM PRODUCTS

    12. LESSON 21: PHASES OF TOURISM PRODUCT DEVELOPMENT

    13. Lesson 21: Checkpoint

    1. LESSON 22: IMPACTS OF TOURISM

    2. LESSON 23: TOURISM – TRENDS AND FUTURE

    3. Lesson 23: Checkpoint

About this course

  • $249.00
  • 44 lessons
  • 0 hours of video content

Instructor(s)

Stephen Ekstrom

CEO & Co-founder at Learn Tourism - the nonprofit academy

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and co-founder of the nonprofit Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love for knowledge have led him to be a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development, a member of Skal International, and holds prestigious certifications in Inclusive and Ethical Leadership from USF and Sustainable Business Strategy from Harvard Business School.

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